One of the key differentiators between a highly successful business and the one that's not is how they use their business analytics and insights.
We set our business goals by analyzing trends and data
We sharpen our strategic focus by understanding our product and customer data
Finance estimates business cost and investment requirements based on forecasting of data
Sales and marketing define growth targets based on transaction data
Technology depends upon real-time diagnosis and reporting for maintaining optimum operations.
Managers establish individual KPIs for the team based on data
Customer and employee happiness are measured based on insightful data
Data is at the heart of everything we do in our business and through our work. Yet, when it comes to our own data and insights, we pretend that it's not there.
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore, author and consultant.
We either don't use or, in most cases, disregard the very existence and importance of DATA when it comes to our
Career choices
Specialization
Business ideas
Critical life decisions
Personal development needs, etc.
The truth is, the HOW TO's of life are already out there.
Most likely, we are already using it as part of our work. But, unless we learn to apply the same practice in our thinking and way of operating, we will not achieve our desired personal growth.
How often do you use data and insights to make decisions in life?
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